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About Victoria's Secrets

Victoria's Secret was established in San Francisco during the early 1970's by Roy Raymond. The concept was to establish a cozy, inviting atmosphere similar to that of a victorian boudouir.

Roy's Victoria's Secret, consisting of three stores and a catalog business, was acquired by Limited Brands, among some controversy, in 1982. Many incorrectly believe that Victoria's Secret was of British heritage. An image which some say was perpetuated by its parent company.

Today, Victoria's Secret lingerie is the top performer for the congolomerate. Victoria's Secret, under Limited Brands, has a history of being sexy, youthful and romantic. Men and women have come to recognize Victoria's Secret as the place to buy a lingerie gift.

Victoria's Secret collections include:

Angels by Victoria Secret Body by Victoria Glamour by Victoria's Secret The Miracle Bra
Victoria's Secret Pink Such a Flirt Signature Cotton, Very Sexy Second Skin Satin

Victoria's Secret operates three distinct units, or vehicles to reach its market:

Victoria's Secret Stores Victoria's Secret Catalog Victoria's Secret Beauty Products

Together, these three vehicles to market combined with Victoria's Secret aggressive marketing has made Victoria Secret the best known lingerie brand and brought greater attention to the lingerie industry.

Much of Victoria Secret's success is attributed to Grace Nichols. Nichols joined Victoria's Secret in 1986 as vice president, general merchandise manager. In 1988 she was promoted to executive vice president. In 1991, Ms. Nichols was named President and CEO of Victoria's Secret. Under Nichol's leadership, Victoria's Secret has become one of the top 10 recognized brands in the world and the leading specialty retailer of lingerie.

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